Brand
St. Mary’s
A high-school branding exercise for St. Mary’s School, exploring a visual identity, logo system and brand guidelines across campus, digital communications and Crusaders athletics.
Client
St. Mary’s School
Services
School Branding · Visual Identity · Brand Guidelines
Projectstory
For this school branding exercise, Solve + Create explored how one visual identity could connect St. Mary’s School’s academic life, campus communications and Crusaders athletics. The work is presented as a branding concept, rather than a claim of a completed school-wide rollout. The identity centers on a green flame monogram inspired by the school’s original leaf mark, with a form that also evokes a Crusader helmet. Wordmarks, seals, badges and stacked letterforms create a family of marks for different contexts. The brand guidelines pair a navy-led palette with green and blue accents, Centrifuge headlines and Avenir body typography. We explored the high-school brand through stationery, publications, apparel, digital mockups, campus signage and sports graphics. Together, these applications show how a school identity can carry a consistent visual language from everyday communications to the team spirit of athletics.
Results &deliverables
Developed for the exercise: a school logo and monogram system, color and typography guidelines, and concept applications for stationery, apparel, digital communications, campus signage and Crusaders athletics. The digital images are branding mockups, not a claim of website development; no enrollment, fundraising or performance results are claimed.
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