Brand
RVF
A church brand for Rogue Valley Fellowship, built around a cross held in community and the message “Rooted in Truth. United in Love.”
Client
RVF
Services
Church Branding · Visual Identity · Brand Guidelines
What wedid
Rogue Valley Fellowship is a church in Southern Oregon’s Rogue Valley, gathering at the Ivy Street Chapel. The brand centers on one mark: a cross held inside a community of encircling strokes, drawn from the church’s three pillars — Christ, Community and Commission. We developed the identity as a full graphic basics system: primary and stacked wordmarks, an RVF monogram, badge, seal and pin variations, and a palette led by a deep red with warm neutrals and accent colors. Typography pairs Arpona Sans for headings with Faust as the secondary serif. The message “Rooted in Truth. United in Love.” carries through the whole system. We showed the brand at work in mockups for apparel, stationery, signage, environmental graphics, phone screens and outdoor advertising, and closed with a welcome graphic inviting people to join a Sunday service at the Ivy Street Chapel.
Theresult
Delivered for the brand: the cross-in-community mark and logo family, color and typography guidelines, and concept applications across apparel, print, signage, environmental graphics and digital mockups.
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