We developed RLVNT’s branding around a connected visual system for the company and its sunwear technologies. The graphic basics bring together a custom wordmark, R monogram, logo variations, badges, a grayscale core palette and Owners typography.
The VU technology family gives FairwayVU, BirdVU, FishVU, HunterVU and NightVU their own symbols and color identities while keeping them recognizably part of RLVNT. The messages ‘The Best Way to See the World’ and ‘The Future is VU’ connect the master brand with its technology communications.
The supplied NightVU and HunterVU applications show the identity across posters, banners, display wobblers and direction signs, with additional NightVU brochure and social layouts. Trifold artwork extends the system into technology-specific print communications. These are supplied design applications and mockups, not claims of a physical rollout, website development or independently verified lens-performance results.
