Make It Here is a tech and innovation campaign concept for Southern Oregon, built around one idea: you can build it anywhere, but you'll want to make it here. The campaign was created to help build a sustainable tech and innovation economy, retain and attract talent, invite investment into people and place, and elevate Southern Oregon's identity on the national stage.
We defined the brand essence — rooted, authentic, driven — along with the brand pillars, campaign theme, key audiences and campaign channels. The visual system pairs a bold wordmark and Oregon-shaped mark with illustrated campaign art, a colour palette, typography and a family of "When you make it here" executions such as Taste Better, Feels Like Home and The Future Is Now.
